What is the key to success in advertising?

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising.

Why do brands need an agile approach to advertising?

Advertising has changed, and in order to stay relevant, brands must adapt accordingly. The last year has only clarified reasons why adopting an agile approach to advertising will strengthen your strategy and lead to more impactful relationships with consumers.

Are ad-blocking consumers and cost-cutting clients 'dangerous days' for advertisers?

Ad-blocking consumers and cost-cutting clients make for “dangerous days for advertisers,” according to a new report. The two biggest companies behind an internet subgenre — the “chumbox ad” — have joined forces to form a company that will generate $2 billion a year.